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They're critical to ads that perform well.ĭo use images that are easy to see and in full color.ĭon't use images that are hard to see or appear washed out.ĭo use images that include a single, non-duplicated composition of the subject.ĭon't use images that include a mirror image.ĭo keep edges square and borders transparent to allow images to bleed to the full aspect.ĭo use the raw, natural composition of photos.ĭon't use inverted colors or excessive filters.ĭon’t overlay a logo on top of an image, as this can be repetitive in certain ad layouts. Images help users understand your business, products, and brand. Images will resize in order to fit particular ad sizes. Images uploaded may appear in different sizes depending on layout.

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Learn more about how to create a responsive display ad All images have a maximum file size of 5120 KB. Note: Responsive display ads let you upload up to 15 images in 3 aspect ratios: landscape, square, and portrait. Review the guidelines below to ensure that your images adhere to Google’s guidelines. You can upload your own images or choose from Google’s library. The guidance below will help you to understand what makes an image ideal for responsive display ads and to avoid common mistakes that can hurt performance. Images are the most crucial element of responsive display ads.

While these guidelines are considered best practices, and therefore not mandatory, all ads and assets must comply with Google’s Google Ads Policy. Improved image quality, in turn, can improve your reach and performance to ensure that your ads are eligible to serve in all available inventory. Use the following guidelines to create responsive display ads that reach users and drive performance for your business.

This guide can help you ensure your assets work together in a large number of configurations. Google's AI arranges these assets in countless combinations across the web, continuously optimizing for performance.īecause assets are combined without human assistance, special care is required during setup. To create asset-based ads, you'll provide: headlines, descriptions, images, and logos. An asset is simply a part of an ad, such as a headline, description, image, or logo. Responsive display ads are a form of asset-based ads. This guide will help you create assets for display ads - with a focus on responsive display ads.ĭisplay ads help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.

Google Display Ads appear on over 3 million websites, over 650,000 apps, and across Google properties such as Gmail and YouTube.

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