Take your time, take your time, take your time! Oh yes, a coat check is provided before you start on your adventure which I found really convenient and amazing to have built in to a pop-up. Some rooms are bigger than others some HUGE and some closet sized but there is definitely a LOT to get through. There are 13 installations across 3 floors. They were all stationed pretty evenly apart and you’re allowed seconds or thirds or however many times as you want to keep going back for more so long as you’re still in that room! My favorite was the Queen Bee and the booza since it was unique and my first time trying stretchy ice cream.

I remember Churro Churro being in the first room, which was delicious, an ice cream cake pop, booza ice cream (elastic ice cream), soft serve, and Queen Bee (a delicious honey ice cream!). I think I got to try 5 different ice creams in the exhibit. It is self-paced though so take your time once you get in and absolutely take advantage and take photos of everything, eat everything and play with everything. It’s a no brainer to go on an off-peak day at an off-peak time (think before school lets out and the families flood the place because that’s what happened at 6pm when I walked out). They do only allow a set number of guests at a time, which is good and bad good because you’ll never feel too crowded but bad because if you go during a busy time, obviously you’ll have to wait in line before your group can get in. Tickets are also the same price no matter what day or time slot you choose, so I definitely recommend strategizing to get the most out of your visit. You can stay in the sprinkle room as long as you like! But remember, going during busier times, means a lot of people in the same room as you and a few of you might be standing around fighting for that coveted empty shot. Gone are these days for this installation. For the LA MOIC, the sprinkle pool was limited to 3 minutes once they started the clock. Although, I do have to say, they have also improved their policies in regards to time! You still can only go forward in a pop-up (meaning you can’t go back to a room once you’ve moved forward) BUT there is no time limit on ANY of the rooms and exhibits! Yes, you read that right, no time limit! For those who have visited MOIC and infinity room like pop-ups, you know their money maker rooms usually have time limits as little as 45 seconds. So I definitely recommend a weekday and I recommend earlier time slots if you don’t want to fight for an empty gram photo. I didn’t leave til around 6pm (yes, I spent 4 hours here, don’t judge me) and when I left, there was a LONG line waiting to get in. My appointment was Thursday at 2pm and it worked out pretty well. I am NOT entirely bias though as I did report back on the Pint Shop Tasting rather objectively which you can read about here for that experience.

I bought tickets on my own and I have honestly always found Museum of Ice Cream to be one of the better pop-ups I’ve attended. And no, this is not sponsored or anything. Long story short, is it worth it? Absolutely.

Tickets launched this past October and you bet your bottom dollar I snagged tickets for their first opening week! I decided against a weekend day and tested my luck on a weekday instead for a chance of being less busy so I could have optimal time gramming and experiencing it without feeling or being rushed through the experience since quite frankly, the prices and fees are quite steep at $39 a pop with a $8.50 service charge.

I legit stalked their ice cream truck during NYCC because I was so excited. I loved their LA location and I enjoyed their Pint Shop rendition last summer so I was so happy to hear that they were coming back to NYC finally. They’re still going strong with their own line of ice cream at Target stores. What started as a small experiment has become a national phenomenon as its products and merchandise can be found all around the country now in Target stores and even had a makeup collaboration with Sephora last year. They opened up a temporary pop-up called Pint Shop last summer I visited that you can read about here. It started here in NYC years ago and then migrated to LA, San Francisco and Miami before finally coming back home. But if you don’t, where have you been? It’s one of the OG pop-up Instagram havens. So what IS the Museum of Ice Cream? If you know, you know. The Museum of Ice Cream is back in town in NYC, it’s original hometown and it’s here to stay!

Museum of ice creamnyc